María Sánchez Melero

CETEM – Project Manager

María works as a European Project Manager in CETEM’s International Projects Department and is currently the Coordinator of the ALLVIEW project. She specialises in designing, developing and implementing international R&D projects focused on innovation in the furniture and related sectors.

With a degree in Journalism and a Masters in Sustainability and Social Responsibility Management, she brings a unique blend of communication, sustainability and event management skills to her role.


Roberta Dall’Olio

EURADA – Director

Roberta Dall’Olio, born 1960. Director of Eurada European Network of Regional Development Agencies since november 2022, former President of Eurada, expert for Integrated Strategic Projects for Territory, Attractiveness and Participation Area in ART-ER, former Head of ART-ER  International and Territorial Cooperation, Social Innovation Unit. Member of EC working groups (SME ENVOY-DG Regio, JUST TRANSITION -DG Regio,  CPR Partners DG Grow) and of OECD Leed Programme Directing Committee. Her assignments imply design, management and technical assistance in EU and international and territorial cooperation projects (in cooperation with International Organizations like UNDP, UNIDO, OECD, the National Agency for International Cooperation AICS, EU Delegations and international implementers like GIZ, NIRAS) on institution and capacity building, regional and local development, Regional and Local development Agencies, social economy and social innovation, participation and Culture and creativity, urban regeneration in the European Union countries and in Albania, Serbia, Ukraine, Turkey, Lebanon, Libya, Argentina, Brazil, Peru, Uruguay, Ethiopia. As Unit Manager and Director of Eurada she is used to coordinate international teams 

Graduated in Law, Bologna University, with a master in European Union Policies, she collaborated with Nomisma, on research on industrial policies at regional level. She is a trainer and speaker at international level on European Union, local development and social innovation policies. From 1994 to 1988 she was in charge of the EU Unit of ASTER, Emilia-Romagna Agency for Technological Development. Employed in ERVET since 1998, she has been a member of the Board of Directors and of the Executive Committee of EURADA (European Association of Regional Development Agencies) since 1998. She is Italian mother tongue and she is fluent in English, French, and Spanish . 

Marta Serrano


Born in Spain, and with a degree in Foreign Languages, Marta joined EURADA in January 2022. Over years she has acquired a wide expertise in the design and management of training, research and innovation projects for SMEs being committed to the Enterprise Europe Network. She is an expert manager in educational and vocational training projects. For the last three years she has been in charge of the ALLVIEW Blueprint design for improving education and VET programmes in the Wood and Furniture sector. Since 2018 she is president of an Italian non-profit organisation aimed at enhancing human capital skills and SMEs’ competitiveness in the Sports industry.

Jens Hofman

Head of digital project ventures at SBG Dresden (VET provider)

 As the Head of Digital Project Ventures at SBG Dresden, Hofman leads the development of Extended Reality (XR) applications for workplace and classroom settings, guiding projects from in concept to practical implementation in craftsmanship and industry training. In his role as the Head of the Learning Lab for Didactic Innovations at SBG Dresden, he ensures the pedagogically sound integration of cutting-edge educational technologies such as AI, XR, XR haptics, and 3D scanning into practical VET training and trainer qualification programs. Additionally, Jens Hofman is a frequent speaker at conferences, sharing insights on educational technologies and innovations in vocational training. His background includes the study of chemistry and business. 

Edi Snaidero

EFIC President

He was born in Majano (Udine, Italy) on 24 August 1957. In 1984, after graduating in Mechanical Engineering from the University of Trieste, he started working in the family business – Snaidero Rino SpA operating in the high-end kitchen sector – where he was involved from the very beginning in a fundamental organisational restructuring of production. He is now the chairman of the board of Snaidero Rino SpA. In addition to his entrepreneurial activities, he has held numerous institutional and representative positions for many years. Today he is President of EFIC ( European Furniture Industry Confederation) based in Brussels, President of the board of the Regional Friuli Venezia Giulia wood-furniture cluster, member of the Assarredo board as chairman of the kitchens manufacturers group and member of the Federlegno Arredo Eventi SpA Board.

And more are coming…